Bahai News - Consultant's new business buzz words: respect and love
Consultant's new business buzz words: respect and love
By Jamaal Abdul-Alim
of the Journal Sentinel staff
August 1, 1997
When business consultant Dorothy Marcic gives advice to companies
on how to make things run smoothly in the work place, she tells them the
bottom line is about spirituality.
"I have never seen a company that is thriving and successful and
wonderful that doesn't have spiritual principles," said Marcic, a former
Waukesha resident and a business management consultant for more than 20
Marcic, author of "Managing with the Wisdom of Love: Uncovering Virtue
in People and Organizations," is scheduled to speak at 7:30 tonight at
the E.B. Shurts Environmental Learning Center, 810 W. College Ave.
Her topic will be "Spiritual Principles in the Workplace."
The presentation is being coordinated by the Baha'i Community of
Waukesha. The event is free and open to the public.
On Monday, Marcic will sign copies of her book at 7:30 p.m. at Barnes
& Noble bookstore, 16220 W. Blue Mound Road, Brookfield.
Marcic, 48, is a member of the Baha'i faith.
In her book, she draws from not only the insight of CEOs of major
corporations but also the teachings of the founders of major religions.
Members of the Baha'i faith believe historical figures such as
Confucius, Buddha, Jesus Christ and Mohammed were sent by God to teach
humanity the Golden Rule.
"They were all saying the same thing: Love one another," Marcic said
during a recent phone interview from her home in Nashville, Tenn.
Marcic said the teachings of God's messengers apply to all people in
all places -- including the work place.
"I never found an exemption for business people," Marcic said. "These
same rules, or spiritual laws, apply to everyone."
Marcic urges businesses to operate from a spiritual base at all times,
even when fiscal constraints force them to consider layoffs.
"The companies I've seen that really care for their employees will
try really hard not to lay anybody off," Marcic said. "They will offer
people work in other departments or cross-train them."
But if layoffs or work force reductions are unavoidable, management
should strive to make the situation "as respectful as possible to the
employees," she said.
That means employees should be informed as soon as possible if they will
lose their jobs, instead of being notified at the last minute because
the company fears they won't work as hard, she said.
Marcic commended one national company, Texas Instruments Inc., for
notifying employees a year in advance of company layoffs. The company
also allowed affected employees to use company time to search for
"If you want a company to be healthy and profitable over the long run,
you must treat the employees with respect and love them," Marcic advises
company heads. "Care about them."
Marcic herself acknowledges that her message is "not revolutionary." But
she said her book is unique in that it incorporates age-old teachings of
the world's major religions into a corporate framework.
A major theme of the book is that businesses that place more emphasis on
increasing their profits and shareholder wealth than on following
spiritual principles are doomed to fail.
Said Marcic, "Companies that are going to do well are the ones that are
going to do the right thing."
©Copyright 1997, Milwaukee Journal Sentinel
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