Baha'i News -- Lifetime Television Teams up With Bi-Partisan Members of Congress
February 27, 2002 14:08
Lifetime Television Teams up With Bi-Partisan Members of Congress and Advocacy Organizations
for First-Ever 'Stop Violence Week in Washington'
- Week Brings Leading Advocacy Organizations and Women Directly Affected by Violence Together with
Political Leaders for a Special Congressional Women's Caucus Briefing and Other Capitol
Hill Events -
- Throughout Week, Lifetime Airs Voices of Over 50 Members of Congress Discussing Importance of
Stopping Violence Against Women to Bring Issue Home To Viewers in 84 Million
NEW YORK, Feb. 27 /PRNewswire/ -- Lifetime Television is bringing its new campaign -- "Our Lifetime
Commitment: Stop Violence Against Women" -- to Washington, D.C., from March 4 through March 8. "Stop
Violence Week in Washington" is the first-ever week when the voices in the anti-violence community will
come together on Capitol Hill to make ending violence against women a national priority and to commemorate
International Women's Day. Through a series of events and activities coordinated with the Congressional
Women's Caucus and other bi-partisan Members of Congress, Lifetime is putting a national spotlight --
on-air, online and in the halls of power -- on the vast problems of domestic violence and sexual assault,
both in America and around the world.
On-air, throughout the week, Lifetime is airing vignettes featuring over 50 leading Members of Congress
and advocates talking about the importance of stopping violence against women. The vignettes include a
wide range of voices on this issue, such as: Minority Leader Dick Gephardt; Senators Joseph R. Biden Jr.
(D-DE), Kay Bailey Hutchison (R-TX), Paul Wellstone (D-MN), Hillary Rodham Clinton (D-NY), Tim Hutchinson
(R-AR); Representatives Judy Biggert (R-IL), Juanita Millender-McDonald (D-CA), Connie Morella (R-MD),
Jan Schakowsky (D-IL) and Carolyn Maloney (D-NY) and advocates Scott Berkowitz of RAINN, Ellie Smeal of
the Feminist Majority and Kim Gandy of NOW.*
In Washington, the highlights of the week include: a powerful exhibit on Capitol Hill spotlighting the
advocates and policymakers working on the frontlines to stop violence; co-hosted by Comcast, a reception
and premiere screening of Lifetime's Original Movie "We Were the Mulvaneys" (based on the Joyce Carole
Oates' acclaimed novel, airing on Lifetime on April 8); a UNIFEM/USA "We Walk So They Can Read" event to
support the empowerment of women and girls in Afghanistan; a Congressional briefing organized by the
Congressional Women's Caucus where dozens of advocates and victims of violence will testify; a Senate
meeting with advocates hosted by Senators Biden, Boxer, Clinton, Mikulski and Wellstone; and events in
Members' districts and states on International Women's Day. Members will take the floor during the week
to rally their colleagues on the issue and to work toward passage of a Senate and a House resolution
officially designating March 8th as International Women's Day and highlighting several violence issues.
(See Schedule of Events Below)
To launch the week, an action kit will be delivered to each Member of Congress' offices to give them
tools and resources to get involved in "Stop Violence Week in Washington" activities. Each kit includes a
special Liz Claiborne-designed tie or scarf that Members of Congress and advocates will wear during the
week to show their solidarity to stop violence against women.
"Too many women live in fear, threatened by violence, simply because of their gender. This shadow of
repression is unacceptable -- and the women of Congress are teaming up with Lifetime Television to help do
something about it," said U.S. Representative Judy Biggert (R-IL), co-chair of the Congressional Caucus on
Women's Issues. "We've listened to women in Illinois and across the country share their stories of pain
and hope, of desperation and of redemption. Through this groundbreaking week of activities to raise
awareness of violence against women, the United States Congress is sending a clear message to young girls
and women alike: this cycle of abuse can and must end."
"The best way to deal with this terrible problem is to stop violence before it starts and that is why
the women of the House of Representatives have teamed up with Lifetime to Stop Violence Against Women,"
said U.S. Representative Juanita Millender-McDonald (D-CA), co-chair of the Congressional Caucus on
During "Stop Violence Week in Washington," Lifetime and Penn and Schoen will release a revealing
national survey on violence against women. The poll, of 500 adults, will shed new light on Americans'
attitudes and understanding of violence against women.
"Stop Violence Week in Washington" is part of the first comprehensive campaign by a television network
to stop violence against women, which Lifetime launched in February and includes extensive community
outreach and online and on-air programming, including: specially-themed episodes of Lifetime's acclaimed
original dramas; "Fear No More," a documentary hosted by Brooke Shields and produced by Academy
award-nominated Maysles Films; and PSAs. The power of the Network's reach was demonstrated when, on
February 17, the anti-violence episodes of the Sunday night line-up of "The Division," "Strong Medicine"
and "Any Day Now" garnered Lifetime's highest rated Sunday in six years. Every aspect of the campaign
offers important information and resources on where survivors of violence and their loved ones can turn
for the support they need, reminding them about two key life-saving resources, the National Domestic
Violence Hotline (800-799-SAFE, tty number: 1-800-737-3224) and the RAINN rape-crisis hotline
Lifetime has forged unprecedented partnerships with leading non-profit organizations to launch this
campaign, including: V-Day, a global movement to stop violence against women and girls; the National
Domestic Violence Hotline; Rape, Abuse & Incest National Network (RAINN); the National Coalition Against
Domestic Violence (NCADV); the Family Violence Prevention Fund; the National Task Force to End Sexual and
Domestic Violence; ; Safe Horizon; NOW
Legal Defense and Education Fund; the Ms. Foundation for Women; and the YWCA of the USA -- all of which
Lifetime has worked closely with for several years on other anti-violence public awareness efforts.
Lifetime's campaign builds on the Network's history of national and local outreach to inform and
support women on a range of issues affecting them and their families. Lifetime's award-winning public
affairs efforts also include initiatives focused on raising breast cancer awareness, promoting the need
for quality, affordable childcare and building self-esteem among women and girls.
LIFETIME is the #1 cable television network in primetime and the leader in women's television.
LIFETIME is committed to offering the highest quality entertainment and information programming, and
advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves
over 84 million households nationwide, available on more than 11,000 cable systems and alternative
delivery systems. LIFETIME launched a 24-hour sister service, the Lifetime Movie Network, in 1998, and a
second sister service, Lifetime Real Women, launched in August 2001. On the web, Lifetime Online (http://www.lifetimetv.com) features informational resources and
interactive entertainment. All four services, LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Online, are part of LIFETIME Entertainment Services, a 50/50 joint venture of The
Hearst Corporation and The Walt Disney Company.
*Complete List of Members of Congress interviewed available.
STOP VIOLENCE WEEK IN WASHINGTON EVENTS, MARCH 4-8
Speak Out on Violence: March 4-8
Throughout the week, Lifetime will bring the issue home to its viewers in 84 million households by
airing special vignettes with over 50 Members of Congress talking about the views on the importance of
stopping violence against women. The vignettes will direct viewers to lifetimetv.com to find out more
about the week and how to get involved. The vignettes will air every hour, from 10am to 6pm.
Speak Out: March 4-8
A powerful exhibit featuring the voices and images, of advocates and policymakers on the frontlines,
working to stop violence against women. Location: Starting in the Rayburn House Office Building, March 4
Action Kit Delivery: March 4
Lifetime is delivering a Stop Violence Against Women Action Kit to all Members of Congress. The kit
includes: a special tie or scarf designed by Liz Claiborne; laminated wallet cards in English and Spanish
with lifesaving information of the RAINN Hotline; the National Domestic Violence Hotline and 911 in case
of emergency; an educational tool that will go to 43,000 high schools and rape crisis centers to help
teachers and health counselors address the subject of rape and sexual assault with students and young
people; and several other items to help each Senator and Representative join in the efforts of the week.
Members of Congress Speak Out and Take Action: March 6
Members of Congress are scheduled to do one-minutes and floor speeches, rallying to pass a Senate and
House resolution that officially recognizes International Women's Day with an emphasis on the need to
address violence against women in America and around the world. Time: TBD (check Congressional
schedules), Location: House and Senate floors
UNIFEM/USA Spring Walk for Afghanistan: March 6
As part of "Stop Violence Week in Washington," UNIFEM/USA (United States Committee for the United
Nations Development Fund for Women) is launching its "We Walk So They Can Read" series of spring walks
around the country to support the empowerment of women and girls in Afghanistan. Led by Rep. Connie
Morella and Rep. Louise Slaughter, Members of Congress will walk to the Capitol steps to show their
solidarity with Afghan women. Visit http://www.uscommitteeforunifem.org for more information on
the initiative. Time: TBD, Location: Walk to the Capitol steps
Reception and Premiere Screening of "We Were the Mulvaneys": March 6
On the evening of March 6, Lifetime and Comcast host a reception and screening of "We Were the
Mulvaneys," a Lifetime Original Movie (airing on April 8) based on the acclaimed novel by Joyce Carol
Oates, starring Blythe Danner, Beau Bridges and Tammy Blanchard. Members of Congress, leading advocates
and two of the film's stars, Beau Bridges and Tammy Blanchard*, will be on hand for this powerful evening
and movie about how violence against women can tear a family apart. Time: 6:30 p.m., Location: B. Smith's
in Union Station, 55 Massachusetts Ave. NE (*invited)
Congressional Briefing: March 7
The Congressional Caucus on Women's Issues is holding a special briefing during which leading
advocates, celebrity activists and victims of violence will testify on the continuing needs of the
community and the solutions to help stop violence against women. Time: 10 a.m. to 1:00 p.m., Location:
Gold Room, Rayburn House Office Building
Senate Reception for Advocates: March 7
Senators Biden, Boxer, Clinton, Mikulski, Wellstone and others host a reception for leading advocates
to discuss a range of issues with those leading the effort to stop violence against women in communities
around the country. Time: 4:00 p.m., Location: TBD
International Women's Day Events Around the Country: March 8
Lifetime Television in collaboration with RAINN developed education kits addressing the topic of rape.
Lifetime will distribute these kits in over 41,000 schools and rape crisis centers across the country.
Members may use these kits or hold other Stop Violence Against Women events in their districts to
commemorate the week and International Women's Day.
©Copyright 2002, PR Newswire
Page last updated/revised 031702
Return to the Bahá'í Association's Main Web Page